6 days ago · It started with an attempt to help visually impaired tennis fans. The cartoon feeds of the world’s best tennis players are a sign of a greater shift in consumption.

Jan 23, 2025 · All the latest marketing, advertising, and media news from the Australian Open 2025. Explore sponsorships, campaigns, and broadcast insights from B&T.

Jan 22, 2025 · Meet the new generation of players at the Australian Open, serving the familiar style of past champions in a new direction.

Jan 13, 2023 · Nine recently confirmed it will hold the Australian Open rights for a momentous additional five years until 2029, and in 2023 there has been unprecedented demand for …

Jan 21, 2025 · The Australian Open has evolved into Australia’s most fashionable event and brands are stepping it up with game-changing activations.

The Australian Open campaign will feature across TV, BVOD, OOH, Social, Digital, and owned channels, and marks the first work from creative agency BMF since winning the account in May.

Jan 16, 2025 · New Balance is in its second year as the official performance apparel and footwear partner of the Australian Open and is signifying New Balance as a major player in the world of …

Jan 16, 2025 · The future of tennis? We watched Tien upset Medvedev on the Australian Open’s AO Animated livestream to find out Produced in-house by Tennis Australia, video game-like …

Nov 12, 2024 · The Australian Open 2025 is set to break new records, with Tennis Australia securing more than 50 sponsors this year, up from 37 in 2024 – an increase of at least 35 per …

Uber Eats will be back for this year’s Open, joined by a returning list of advertisers that includes Kia, ANZ, APT, Chemist Warehouse, Peters, Swinburne University, Suncorp and Stan, and …