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Apr 9, 2025 · In this post, we’ll break down exactly what Amazon 1P vs. 3P means for sellers like you, especially if you're operating at scale. You’ll get a clear look at how each model works, where the …

Jul 8, 2025 · Still selling 1P on Amazon? Discover what the 1P model really means in 2025, why it works for some brands, and how it impacts pricing, control, and long-term growth.

1P stands for 1st Party and essentially refers to wholesalers, manufacturers or distributors selling direct to Amazon through the Vendor Central platform. Most 1P businesses opt to sell to the 3P retailer and …

Jun 26, 2025 · Amazon 1P (First-Party) means Amazon acts as the retailer. You sell your products wholesale to Amazon via the Vendor Central platform, and Amazon resells them to customers. Think …

Nov 4, 2025 · A 1P relationship means Amazon acts as the retailer, and you operate as a wholesale supplier to Amazon. Unlike 3P sellers who sell directly to consumers via Amazon’s marketplace, 1P …

Sep 24, 2025 · 1P involves supplying products to a retailer (e.g., Amazon or Walmart), whereas 3P involves selling products directly to consumers through the retail marketplace.

Jul 3, 2025 · Explore the key differences between Amazon 1P and 3P selling models—including their impact on profit margins, pricing control, fulfillment, cash flow, and brand autonomy—to help you …

Are you thinking of becoming an Amazon 1p seller? Come discover the benefits, fees, real-world examples, and steps to get started.