At a travel industry conference Wednesday, United said it has seen a 25% uptick in demand for flights on weekends during which Swift has held concerts abroad. Swift is having a similar effect on domestic travel too, Andrew Nocella, the airline's EVP and chief commercial officer, added.

United Airlines Holdings Inc. tracks megastar Taylor Swift’s globe-spanning Eras tour to make sure they have enough airplane seats for her army of fans.

Due to the high demand for Swift’s tour, the Chicago-based airline tracks the singer’s tour dates and locations to ensure it has the correct number of seats available for fans to travel to her performances,

Taylor Swift’s The Eras Tour is set to be the biggest tour of all time and has quite an effect on not just Swifties but everyone in the vicinity. United Airlines is one of the many companies that greatly benefited from Swift’s tour,

For a long time, Swift has served as an economic force. In 2023, she reportedly contributed roughly $5.7 billion to the U.S. economy through her globe-trotting tour – accounting for not only ticket sales, but also traveling expenses, costumes, hotels, food, and other spending.