From new uses of AI to a closer eye on email deliverability, 2024 brought opportunities for marketers to expand their ...

See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product.

Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social ...

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

All in all, HubSpot’s October 2024 updates are providing more seamless integrations, improved automations and better tools for sales and support teams. With features like flexible email design and ...

AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real ...

Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how.

Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based ...