Mario and Zelda creator Shigeru Miyamoto says Nintendo isn't chasing AI because the company always wants to "go in a different direction."

Decades after Miyamoto invented Mario and Zelda, he explains what makes Nintendo special and its transformation into a global entertainment brand.

Miyamoto, the creator of some of Nintendo's most successful franchises (Mario, The Legend of Zelda, Donkey Kong, etc.), still serves as one of the company's representative

Nintendo's Shigeru Miyamoto discusses AI in game development and whether it has a place with the legendary game developer publisher.

Miyamoto said Nintendo's ambition is "trying to find what makes Nintendo special." He added: "There is a lot of talk about AI, for example. When that happens, everyone starts to go in the same direction, but that is where Nintendo would rather go in a different direction."