Recent developments in the field include an evolving treatment landscape and the development of evidence-based guidelines.

Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10.

AbbVie closed out the year on a high note, as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s ...

AbbVie executives said they have high hopes for Skyrizi and Rinvoq in the inflammatory bowel disease market after Humira ...

Vicks once again achieved the top monthly spot for TV impressions, while iSpot noted that pharma brands generated more year-over-year returns from sports and news cables compared to 2023.

Marla has worked in the healthcare industry since 2000, starting as a bench chemist with Pfizer in manufacturing. In 2006, ...

If you live in the United States, you’ve likely seen drug commercials like this one: “If you’re living with moderate to severe plaque psoriasis or active psoriatic arthritis, symptoms can sometimes ...

President-elect Donald Trump’s administration is expected to push to ban TV advertising for prescription drugs — but Big ...

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...

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An ESPN anchor is receiving criticism online for showing her fandom ahead of a College Football Playoff quarterfinal matchup on Thursday afternoon. Elle Duncan, a native of Atlanta, was seen on ...

RICHMOND, Va. (WDBJ/Virginia Lottery Release) - Winning numbers have been drawn in Virginia’s New Year’s Millionaire Raffle. Check to see if one of these tickets is yours: The $1 million ...