Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10.

AbbVie closed out the year on a high note, as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s ...

Recent developments in the field include an evolving treatment landscape and the development of evidence-based guidelines.

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...

President-elect Donald Trump’s administration is expected to push to ban TV advertising for prescription drugs — but Big ...

If you live in the United States, you’ve likely seen drug commercials like this one: “If you’re living with moderate to severe plaque psoriasis or active psoriatic arthritis, symptoms can sometimes ...

cementing themselves as the other key drivers of the week’s ad momentum. This week also saw a notable surge from pharmaceutical company AbbVie, with their drug Skyrizi, which leaped from 32nd to ...

AbbVie Inc. (NYSE:ABBV) showed positive top-line growth from its immunosuppressive drugs, Skyrizi and Rinvoq ... only fund manager video interviews • Ad-Free Browsing: Enjoy a year of ...

TV advertising airings were down for two of the ... St. Jude Children’s Hospital ($10.7 million) and Skyrizi ($6.4 million); and NewsNation, Shriners Hospitals ($4.1 million) and Skyrizi ...

Marla has worked in the healthcare industry since 2000, starting as a bench chemist with Pfizer in manufacturing. In 2006, ...