With sweatshirts, T-shirts, tote bags, caps and pouches covered in beaded and embroidered takes on Sanrio's famous characters ...

Suzuko Mimori, voice of Umi Sonoda from the Love Live! School idol project franchise, announced that she has given birth to ...

Popular Golden Retriever dog Pompompurin gets a character-inspired glasses collection, with international delivery available ...

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...

Fender and Sanrio – have joined forces to unveil a new limited-edition collection of Fender items, celebrating the 50th ...

The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...

So when I spied Sanrio's favorite child dipping a claw into the Pepperidge Farm family, I eagerly trotted over to Target to ...

Zoff has revealed all the glasses and accessories in the upcoming Sanrio collection inspired by Cinnamoroll, Kuromi, and My ...

Okumura has worked at Sanrio for 25 years as a character designer and an executive officer. Aside from Cinnamoroll, she also ...

Sanrio is the iconic Japanese company that created globally beloved characters like Hello Kitty, My Melody, and Kuromi ...