HOT ROD judges the SEMA Global Media Awards for the North American market and fans of modern muscle cars get the goods!

The refreshed 2025 Frontier pickup and all-new 2025 Kicks crossover—along with the Z car—find the aftermarket spotlight.

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of ...

The custom front-to-rear sliding soft top can be opened for passengers to thoroughly enjoy the outdoors. Further blurring the line between cabin and environment, a functional mid-gate allows ...

In between the seemingly endless booths of aftermarket accessories, parts, and tech are the SEMA Show loss leaders that send our jaws to the floor. I’m talking about the over-the-top teasers, the ...

After showing us their new TRD Surf Concept yesterday, Toyota now unleashed another classic-inspired off-roader for 2024 SEMA ...

is pleased to once again show its support for the automotive aftermarket with its presence at the SEMA Show in Las Vegas, NV. The world’s #1 race and performance marketplace kicks off its 25th ...