“I think it’s a youthfulness is probably the thing that stands out to me,” he says of the spirit of Armanis’ Stronger Than You fragrance, which has a base of vanilla with notes ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

Essentially that’s why, despite my burgeoning perfume shelf, I have a few that stay on rotation, namely Phlur Missing Person, Le Labo Thé Noir and Glossier You. My wardrobe smells like a ...