Via License Global, Hello Kitty's Sanrio and Indian fashion label péro have announced a new apparel collaboration, fusing cultures for an all-new "cottage core kawaii" collection. The ...

The character is beloved by millions worldwide and has been the face of its parent company, Sanrio, for half a century.

Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...

Two iconic brands, Fender and Hello Kitty®, unveiled a limited-edition global collection to celebrate Hello Kitty's 50th ...

Fender has unveiled a new line celebrating Hello Kitty's 50th anniversary, including a Stratocaster, gear, and apparel.

Universal Studios Hollywood is gearing up to celebrate Hello Kitty’s 50th anniversary with new foods and merchandise at Hello ...