The brand upended the $2.6 billion U.S. tinned fish market by touting its sustainability and transparency attributes while using distinctive packaging.
It's almost fathomless how much seafood fits inside the new Fisherman's Market Seafood Outlet on Popes Island. Check it out.
The new fish market is set to open by the end of 2025, complete with a suite of new restaurants alongside retail and wholesale fishmongers. Workers drop in the new roof pods at the Fish market site.