The Aussie-owned business has been bullied into dropping one simple word from its brand name after an American footwear giant launched legal action.

After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 ...

UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers ...

I’ve tried my fair share of winter boots (like these Canadian-based Baffins) and the Adirondack Meridian Hiker by UGG is a stand-up choice built to withstand our winters. The boots cost $400, so ...

For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.

UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.

A nearly decade-long legal battle has resulted in an iconic Australian brand having to change its name when shipping overseas ...

Picture: Instagram Deckers argued that it had legally purchased UGG from Australian entrepreneur Brian Smith in 1995. The name UGG Australia was then trademarked. Deckers Outdoor Corporation has ...

An Australian-owned footwear company is changing its name after a decade-long lawsuit with Deckers Brands and its Ugg label.