This partnership with SHEIN represents a shift for Reliance Retail from its usual approach of bringing brands under its AJIO fashion app.

This is your sign to shop for stylish sneakers to step up your fashion game. From minimal designs to bold colours, Ajio has the perfect sneaker for every woman ...

Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap ...