Rather than waiting for customers to reach out, agentic marketing can anticipate needs and proactively engage customers at ...

The fast-food giant is kicking off a national advertising campaign in the wake of its E. coli outbreak. It is also pledging ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...