As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...

Mikel Brown Jr. is embracing the opportunity to help Pat Kelsey with the Louisville basketball revival. Here's how Brown ...

Nike is the undisputed king of sports apparel and footwear in the United States. Unfortunately, sitting atop the throne of the sportswear industry in the current environment makes brands a target ...

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...

Ye — formerly Kanye West — had laid low for the first week of 2025 in his return to social media, but that changed on Tuesday night (Jan. 7), when he called out his former partner Adidas while ...

The moment women's basketball fans have been patiently waiting for his finally here. Unrivaled, the new three-on-three ...

Adidas AG reported better-than-expected quarterly results, sending its shares soaring amid the sustained boom for retro ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

The group’s iconic track “My Adidas” was simply a tribute to its love for the ... Hommewrk x Saucony Spot-Bilt Sonic Hi This year has been monumental for women’s basketball, and the Hommewrk x Saucony ...

Adidas, across their multitude ... They’re also promising to tap into the ethos of apparel provisions for other sports like soccer and basketball, teasing not only fan access to the sort of ...

On Wednesday night — during the first half of Louisville’s 83-70 home win over North Carolina — Mikel Brown Jr. committed to the Cardinals. The 6-foot-3, 172-pound recruit is the 247Sports Composite’s ...

When Tatiana Dos Santos started playing flag football, she did so on a dirt field in Panama. By the time she left high school ...