The Kingdom has claimed that SARA is the first digital human travel companion developed for a national tourism board, setting ...

The Saudi Tourism Authority has concluded three successful days at the World Travel Market London (WTM) 2024, following a ...

The Saudi Tourism Authority (STA) this week unveiled SARA, a cutting-edge AI digital human developed to represent Welcome to ...

Saudi's new AI travel companion promises personalised trip planning and local insights through a hyper-realistic digital ...