The word ‘solutions‘ is one of the most damaging in marketing. Here’s why. Plus, how to stop it from losing you a fortune in ...

We're now able to test and measure our marketing with great precision. And it's causing small business owners to make very expensive mistakes.

Yesterday, a business owner asked me if I had any tips on how to get your fees right. That question is often asked by newsletter subscribers. So, I’m not only going to answer it today, I’m also going ...

Small business owners have limited resources to dedicate to marketing. This should not be a barrier to success. Far from it. Here are some high impact marketing ideas that require very little time, ...

You have grabbed your reader’s attention. Your next step is extremely important. Here’s what to do next, plus something you must avoid in order for your marketing to be effective. Let’s go. Getting ...

You have grabbed your reader’s attention. Your next step is extremely important. Here’s what to do next, plus something you must avoid in order for your marketing to be effective. Let’s go. Getting ...

A friend of mine regularly appears as an expert on business programs. She called me with a question. It’s a question about a foundational truth of all business success and I think you’ll find my ...

A friend of mine regularly appears as an expert on business programs. She called me with a question. It’s a question about a foundational truth of all business success and I think you’ll find my ...

Context is a critical aspect of writing and one of the key limitations of AI generated content. Writing is a complex form of communication that requires not only the ability to use language, but also ...