Campaign Middle East26m
Petal Ads, Lotus Cars drive success, redefine luxury car advertising
With Petal Ads, Lotus surpassed planned KPIs by 18 per cent and outperformed the automotive benchmark by 30 per cent. Petal ...
Campaign Middle East2h
Tailwind EMEA hosts media quality and attention masterclass with IAS and IAB MENA
The IAB masterclass with Tailwind and IAS explored how high-attention metrics drive brand consideration and purchase intent.
Campaign Middle East2h
OOH Industry Snapshot: AI-driven tools are streamlining processes
AI-driven tools are helping us streamline processes such as inventory management, media planning, and audience targeting.
Campaign Middle East1h
‘Zero-cost’ campaign boosts tourism to Comoros
VICE Arabia’s campaign for VisitComoros.org featuring edited screenshots of weather reports from the Comoros Islands.
Campaign Middle East59m
Tetra Pak promises to ‘protect what’s good’
The Tetra Pak booth at Gulfood Manufacturing 2024. In an era when sustainability is often more marketing tagline than ...
Campaign Middle East8h
Pulse Media partners with OneFootball to drive regional football engagement
Pulse Media aims to amplify OneFootball's sales presence and create advertising solutions for brands looking to connect with ...
Campaign Middle East6h
OOH Industry Snapshot: A call for creative renaissance
In the evolving landscape of OOH advertising, the need for standout creatives has become essential, especially as the ...
Campaign Middle East18h
In the fast lane: Evolution of media and brand power in F1
TheMediaVantage's Manoj Khimji and Durgasi Gouthami discuss a shift that didn’t just benefit F1, but also set an example ...