Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

A surprisingly early move sees the iPhone 15 Pro (capable of Apple Intelligence) available on Apple’s refurbished site in ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

These models were discontinued back in September. With the launch of the iPhone 16 Pro and iPhone 16 Pro Max in September, ...

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Amazon-owned Woot has launched a flash deal on a closeout 16-inch MacBook Pro that's equipped with an impressive 8TB of ...

Price and availability. One of the biggest advantages the OnePlus 13 has over Apple is that it is much, much cheaper. For ...