Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Leaked details indicate that the new iPhone 17 Pro and iPhone 17 Pro Max will have major camera upgrades, including a 48MP ...

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...

These models were discontinued back in September. With the launch of the iPhone 16 Pro and iPhone 16 Pro Max in September, ...

A surprisingly early move sees the iPhone 15 Pro (capable of Apple Intelligence) available on Apple’s refurbished site in ...

According to a recent leak from Digital Chat Station in China, Apple plans to equip the upcoming iPhone 17 Pro and Pro Max ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.