US energy-drink producer Nutrabolt has worked with Hershey on a range of energy drinks and ‘pre-workout’ products.

Hershey has announced a new partnership with Nutrabolt, the wellness company that owns C4, a popular brand of energy drinks. ...

Casey’s, Kum & Go, 7-Eleven carrying new flavors in energy drinks, powders, whey protein that include Jolly Rancher, Bubble ...

The initial tranche of products will include the sweet giant’s Bubble Yum, Jolly Rancher, Hershey's Milk Chocolate and Reese's brands.

In a move that most of us have been praying for since childhood, candy is officially being declared a health food! Well, that ...

With its line-up of sweet snacks, Hershey isn’t known as a purveyor of diet foods. However, the company’s newest products are ...

On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the ...

CEO of C4’s parent company Nutrabolt. “On the flip side, this is a great opportunity for us to reach new audiences.” The partnership should help C4, the fourth-best-selling energy drink ...

While Hershey is famous for indulgent snacks, its latest offerings cater to fitness enthusiasts, focusing on healthier ...