Bing is using a clever new trick to convince users into thinking that they're using Google by changing the look of the site.

Is imitation really the best form of flattery? In an effort to get more people to use Bing, Microsoft appears to be disguising its Bing searches as Google ones for any users seeking to ditch Microsoft's default for the world's most used search engine.

This type of strategy is sometimes called a “dark pattern,” or a deceptive pattern that tricks users into doing something they did not intend. Below the Google-looking search bar, including a Google Doodle-esque cartoon, regular Bing results are displayed.

To trigger the Google result, you must use Bing without logging into a Microsoft account. The Google result has a search bar, an image that looks suspiciously like a Google Doodle, and even some tiny text under the bar, creating a Google-like design.

Microsoft is pulling yet another trick to get people to use its Bing search engine. If you use Bing right now without signing into a Microsoft account and search for Google, you’ll get a page that looks an awful lot like... Google.

When you search for the word Google using Microsoft Edge's address bar, you'll notice that the result is loaded in Bing, but with a spoofed Google UI. This appears to be a way to trick people into believing that they're using Google.

Microsoft Bing is tricking unsuspecting users searching for Google by displaying a webpage that looks like Google Search.