January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

According to one new survey, the youngest generation will drive a truncated workweek, heightened flexibility, and more when they enter the workforce.

It’s easy to coin generational nicknames, but it’s much harder to get them to stick. Welcome to the world, “Generation Beta.” Newborn babies in 2025 are members of a brand new generation, but already,