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Despite being signed with Adidas, it seems his kids prefer Nike. “HE JUST WANTED SHOES WHEW A TEENAGER😩 ... “But this isn’t just about basketball—it’s about providing opportunity ...

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The group’s iconic track “My Adidas” was ... for women’s basketball, and the Hommewrk x Saucony Spot-Bilt Sonic Hi celebrates its enduring legacy and impact on the sport. The year 1976 is prominently ...

From the athletes changing the women’s sneaker game to Mike Tyson becoming a heavy hitter in the cannabis industry, here are the biggest and most popular sports business stories this year.

The late Los Angeles musician and businessman Nipsey Hussle was famous for his sharp business acumen before his 2019 death, ...

Kareem married Janice Brown and had three kids: son Kareem Jr., who ... to creating his own signature shot. The Adidas Jabbar was the first basketball shoe the NBA endorsed, and it was released ...

but the Adidas deal won him over - he would get $3 million a year for five years. After he left the NBA, Lin signed with Xtep, China’s third-biggest athletic wear brand. His shoes, the ...

In the 15 years since On first offered us the chance to ‘run on clouds’, the insurgent Swiss outfit has become a major player among running’s established megabrands ...

Dick's Ed Stack has been consumed with figuring out ways to stay ahead of competitors. These days that means doubling down on bigger-than-ever stores.

The expectations placed upon Jalen Green have always been high. Since the Houston Rockets selected Green with the second ...

Should Hoka eventually break through at a Major marathon, a stage overwhelmingly dominated by the likes of Nike and Adidas, it will likely happen because of shoes like Cielo X1 2.0 — the newly ...