It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

Even as Microsoft advertises that numerous devices are really Xbox, Microsoft Gaming's CEO insists more consoles are coming.

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

“What is an Xbox?” the company asks in the ad. At first, you see an Xbox Series X console, the more logical answer to the question. However, Microsoft then presents a variety of devices, including a ...

Xbox fans can rest easy knowing that Microsoft doesn't intend to cut out console hardware, as Xbox CEO Phil Spencer has confirmed to Rolling Stone that ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign ... importance as sales of the Xbox Series X and S collapse, but the Xbox console ...

Physical copies of Little Kitty Big City will be sold next year, and those who get the Deluxe Edition also get a frog cat hat ...