Summer drinks are making their appearances! And now it’s Pepsi’s turn. They have partnered with Bobby Flay to create two new limited-edition flavors. When I think of summer I immediately think ...

Parth Raval is a big fan of planning, especially at a company like PepsiCo. Pepsi created the growth office about three years ago as the organization got bigger and more complex. As chief growth ...

Andrés Victoria, Jose Luis Silva, Daniel Álvarez, Javier Jimenez et al. This case study describes how soft drink brand Pepsi created a digital soap opera to build brand love and grow in ...