How Swiss brand On successfully conquered the US market
Swiss sportswear brand On has become increasingly popular in the United States. To appeal to young, affluent customers, the ...
The Economist1d
Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
Athletic wear brand On teams up with Zendaya to boost its image in Switzerland
Swiss sportswear brand On's stock prices have hit all-time highs, and the company is also taking off in the U.S. Now, it hopes that a partnership with megastar Zendaya will elevate its profile, ...
K-Swiss & Master Athletics Team Up
Introducing the Hypercourt Express 2 from K-Swiss and Master Athletics Iconic brands join forces and announce the limited edition Hyperc ...
Tennis2mon
Andrey Rublev inks multi-year deal with K-Swiss; Rublo collab in the works
I admire what the brand stands for and have been impressed ... The Russian was first spotted wearing K-Swiss shoes during the clay-court season. Rublev previously wore Nike shoes in competition ...