Swiss sportswear brand On has become increasingly popular in the United States. To appeal to young, affluent customers, the ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Introducing the Hypercourt Express 2 from K-Swiss and Master Athletics Iconic brands join forces and announce the limited edition Hyperc ...

Swiss brand On has developed a novel way of making shoes. Now it needs to scale up and win over consumers.

Novel designs and distribution methods are attracting a young generation of buyers and causing a stir at traditional brands ...

A good pair of trail shoes can take you just about anywhere, and On’s plush and grippy Cloudsurfer makes a great pick for ...

With the Cloudboom Strike LS, the Swiss sportswear company introduces a new robotic technology that builds running shoes in ...

Cult-classic footwear brand On was founded in the Swiss Alps on a couple of key principles ... even partnered with Roger ...

ZURICH—Sneaker brand On first grabbed attention with a sole full of holes. Now it is betting on a shoe that is made with a spray and feels more like a sock. The unconventional shoe is the result ...

Swiss sportswear brand On's stock prices have hit all-time highs, and the company is also taking off in the U.S. Now, it hopes that a partnership with megastar Zendaya will elevate its profile, ...

With New York City’s biggest marathon later this week, On is showing off its innovative new performance shoes and the technology behind them at a 10-day pop-up in NYC. On Saturday, On kicked off ...