Scarcity marketing and creating a sense of urgency increase conversions in all types of businesses and niches. Here’s 9 stats about urgency and scarcity for proof. Way back in 1975, researchers ...

Water scarcity already affects every continent. Around 1.2 billion people, or almost one-fifth of the world's population, live in areas of physical scarcity, and 500 million people are approaching ...

As we reach a world population of seven billion people this year, the doomsayers are warning about scarcity to come—for food, for oil, for water, etc. They may be right. But humans have shown ...