To demonstrate, the Brentwood store features a massive 241-inch Samsung dvLED video wall that welcomes visitors. Two additional 130-inch displays serve as backdrops for the vignettes throughout ...

All of this doesn’t come cheap, though. Samsung includes a wall mount and stand in the box, but to complete the effect of The Frame, you need to pay extra for (ironically) the actual frame ...

An 8K model from Samsung's The Wall range will be seen by punters entering the cinema, and while we're still waiting for MicroLED to take over the world of TVs, it will be an impressive sight to see ...