UFC boss Dana White and boxing financier Turki Alalshikh's confirmation earlier this month that they were planning to create, produce, and promote a league infrastructure for up-and-coming fighters in boxing took the combat sports world by storm.

That is exactly what Dana White and Turki Alalshikh did last week, as they announced a new boxing league set to launch in 2026. “I trust [that] this league, in a short time, will crush everything,” Alalshikh said plainly.

The creator and boss of the UFC wants to transform professional boxing in its forms and substance. The biggest challenge posed by Dana White and his company TKO Holdings entering the world of boxing is to knock down the structures on which modern boxing has been built over the decades,

Eddie Hearn reflects on Dana White entering the boxing world alongside TKO Group and Turki Alalshikh, and comments on whether White can use the same model of UFC in boxing.

UFC boss Dana White is set to launching a boxing league using a similar model to his successful MMA venture, but Eddie Hearn has found holes in his plan