Many Brits will recognise the popular snack by its distinctive logo, which shows a ... the owner of Lay's and a division of PepsiCo. The popularity of Walkers in the UK and Ireland meant that ...

Which is exactly where the best rebrands come in. Rebranding has the power to breathe new life into established names, ...

Who needs upfronts anyway? Jake Paul vs. Mike Tyson, Netflix’s first live sporting event, has been stuffed with Netflix ...

A popular bar just outside of Newcastle city centre has begun its run of sold out Home Alone themed Eatflix events ...

Liverpool Feds donned a new shirt sponsor at the weekend after sports marketing agency, Creative Players, stepped in ...

The brand was first launched in 2006 to mirror a similar ‘affordable premium’ brand in UK supermarket ... A silver star-shaped logo mirrors the award medallions often proudly displayed ...

The most valuable marks are the fanciful ones, because they are entirely innovative words, like Google, Pepsi and Netflix ... consider and protect your unique logo instead of, or in addition to, the ...

By leveraging Einride's offering of connected electric trucks, charging infrastructure and digital freight platform that ...

PepsiCo won the dismissal of New York’s lawsuit accusing the beverage and snack-food company of polluting the environment with single-use plastic packaging, as the judge criticized the state’s ...

A handful of global confectionery and snacks giants have been pulled up for their record on TV advertising of unhealthy foods ...

Turning a food giant like PepsiCo — whose portfolio includes Lay’s, Doritos, Cheetos, Gatorade and Mountain Dew — away from fat, sugar and salt might sound like a recipe for disaster.