It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Sabalenka has been donning Nike apparel since 2017 ... Aryna Sabalenka seemingly teased a new custom logo. She posted a photo of her Nike shoes, which had a tiger logo on it.

Nike has launched a campaign created by Wieden & Kennedy London to celebrate tennis star Rafael Nadal as he competes in the ...

These are the brands, products, and activations that stuck with us from Travis Scott's CactusCon in Las Vegas.

"In the off-season, other players go to Maldives or Hawaii," she teased last week in Riyadh, "but I'll have too many commercials to shoot and no vacation." ...

The uniform completes a two-year story arc, celebrating Minnesota’s lake life from summer’s warmth to winter’s chill Minneapolis/St. Paul – The Minnesota Timberwolves today announced the Nike ...

As part of their new City Edition uniforms for the 2024-25 NBA season, the Rockets will also have a custom, ...

Tim Henman became a Jannik Sinner “superfan” after watching the Italian lift the trophy at the ATP Finals. The retired ...

The Detroit Pistons have officially revealed their 2024-25 Nike NBA City Edition uniforms, a tribute to the legendary “Bad Boys” era that brought back-to-back NBA Championships in 1989 and 1990. The ...