Liverpool Feds donned a new shirt sponsor at the weekend after sports marketing agency, Creative Players, stepped in ...

Winning The Drum Awards for PR Innovation Gold is Sela, Newcastle United and The Royal National Institute for Deaf People by ...

Former Newcastle striker who was jailed twice is part of star-studded strike force helping ambitious club make FA Cup ...

Whatever the WNBA Toronto team names itself, history suggests most people will probably be unhappy initially.The six PWHL ...

Crowds were thin and security was heavy at the Stade de France for Les Bleus' Nations League game against Israel on Thursday ...

Coldplay concerts aside, there might be a lull in actual sport at present, yet not so when it comes to sports marketing.

The Emirates Great Britain Sail Grand Prix | Portsmouth will mark SailGP’s long-awaited return to the UK, bringing top-flight ...

(NASDAQ: EA) today announced a multi-year partnership with the Professional Women’s Hockey League (PWHL), which will bring ...

Electronic Arts Inc. (NASDAQ: EA) today announced a multi-year partnership with the Professional Women’s ...

Manchester City striker Erling Haaland has spoken out about the increasing number of football matches top players are ...

The proprietary LED technology is completely new and unique to the North American market.  This development brings ...

The Trent & Mersey Canal through Middlewich. (Image: David Dunford) Middlewich is the central point of Cheshire’s three ‘salt towns’, Northwich, Middlewich, and Nantwich. Known as Salinae in Roman ...