A women’s tank top is a sleeveless, versatile piece of clothing that serves as a staple in many wardrobes. Known for its ...

CHK, a Made-in-India direct-to-consumer (D2C) lifestyle footwear brand, has secured $2.5 million in seed funding.

Flipkart, India’s leading e-commerce marketplace, has introduced a credit card bill payment feature on Flipkart Pay.

Gen Z accounts for 20-25% of the online lifestyle market, valued at around $4 billion in gross merchandise value, according ...

Zepto has secured the title of the most viewed brand on YouTube in India during the October-December 2024 quarter, outshining ...

Uber India teams up with Bhuvan Bam for innovative campaign celebrating Uber One membership launch, achieves record breaking ...

Myntra fwd HAULidays FEST is LIVE and is on till 29th January. Get the most fashionable picks at jaw-dropping discounts and ...

Dressfolk achieved nearly 200 per cent growth, supported by a network of over 800 weavers and 120 artisans across six Indian ...

The ‘Fashion With Caution’ campaign is a witty take on the wild and hilarious reactions stylishly dressed individuals face ...

Created by Tilt Brands Solutions, the campaign humorously depicts everyday scenarios where being dressed in Myntra’s trendiest collections unknowingly causes amusing chaos in the surroundings ...

Blip cofounder believes that the focus now has to be on building trust and customer loyalty as the operational model for ...

What was the key to their success? How did they manage to enter a market that was already crowded? Here’s the success story ...