In our 'Marketing Excellence' themed month Sunil ... Developing your global strategic brand and tactical plan is a process that arrives on the doorstep at the same time every year.

Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

The “Your Medicare Matchmaker” campaign aimed to empower consumers and inform them about their coverage options.

Rather than waiting for customers to reach out, agentic marketing can anticipate needs and proactively engage customers at ...

Laura Horton shares how clinic owners can get a head start on implementing and growing the role of the treatment coordinator.

Therefore, the need to monitor markets to identify signs of the IF is an essential part of the strategic planning process. Involving the data gatherers, and especially the CI team, in ...

In a recent conversation with BrandWagon Online, Shantiswarup Panda, CEO, Indriya, discusses how the brand is positioning ...

Winning Gold award in The Drum Awards for Media in the SEO and PPC Integrated category is Jellyfish for Swarovski. Here is ...

Accenture Song Media’s leadership team believe they have a “once in a generation” opportunity to reinvent media, fix the ...

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

The BG Save Our Neighborhoods Group (BG SONG) elected their new board members at their meeting on Oct. 27. The new board ...

Ultimately, while employers search for ways to lower health plan spending on prescription drugs, they should consider the ...