"When We Went Mad" has an origin story that traces back to his childhood in Oakland County, where he discovered the magazine ...

Alan Bernstein's "When We Went Mad! The Unauthorized Story of Mad Magazine" premieres locally at Thursday at Redford Theatre.

Some described how influential the magazine had been growing up. Mad Magazine was known for its striking front covers, in which it parodies both current affairs and popular television programmes.

And there, side-by-side with the wholesome works of America's most beloved illustrator, is the world's dumbest cover boy ... exhibit of artwork from Mad Magazine, co-curated by Brodner.