The way to check if your Nike shoes are original is by scanning the Universal product code (UPC) - which is a special barcode ...

A TikTok video shows a guy with school shoes with the “Nike sole,” leaving many viewers shocked The clip, which has 151k ...

Boston Celtics guard Jaylen Brown responded to Nike Basketball's post on X about an exchange with Milwaukee Bucks forward ...

Osmo is one of many tech start-ups aimed at uncovering advanced methods of counterfeit detection, but it’s unique in its ...

For the past few years StockX has seen its reputation take all kinds of hits with customers accusing them of selling fake ...

Milwaukee Bucks star Giannis Antetokounmpo wasn’t playing around in Wednesday’s 127-120 overtime win over the Detroit Pistons. The Greek Freak got hot early scoring 22 of his team’s 24 first-quarter ...

Jaylen Brown and the Boston Celtics went into Milwaukee on Sunday and defeated Giannis Antetokounmpo and the Bucks 113-107.

A new collaborator is coming to the LeBron James’s soon-to-be-launched 22nd second sneaker, and it’s made for those have ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

A viral X post shared Sunday claiming Michael Jordan had endorsed 2024 presidential candidate Donald Trump has been cast off as fake news after prompting a response from the basketball legend himself.

Look, every big sneaker maker is guilty in some way of trying to steal sauce from the competition—never forget Nike’s (mercifully short lived) NMD competitor, the Lunarcharge Essential—but ...

Nike and Jaylen Brown have big beef, which has been started up again after Giannis Antetokounmpo and Brown's encounter during ...