The IPL 2025 mega-auction coincides with India's Test series against Australia, setting the stage for an action-packed week ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

File photo of IPL trophy New Delhi- Rishabh Pant, Shreyas Iyer, KL Rahul and Arshdeep Singh will headline a 574-strong ...

The Barbados-born speedster wasn’t the only notable absentee from the 574-name list of players for next week’s auction, with ...

However, with the unique challenge of selling standalone digital advertising in the IPL, will Viacom18 be able to score the maximum? We explore the opportunities and challenges for the digital medium ...

Indian stars registered themselves in the highest bracket of Rs 2 crore in the 2025 auction. Amongst the 23 were Rishabh Pant ...

Previously, Shubhra Sethi was EVP and Head of Product, Revenue Strategy, and Customer Marketing - Sports at Disney Star ...

With their merger, Reliance Industries' Viacom18 and Disney's Star India are set to reshape advertising strategies across TV and digital platforms. But will this affect IPL, a premium IP ...

The OTT platform is live-streaming the Indian Premier League ( IPL) for free ... allowing users to enjoy ad-free content on the platform. The Premium plan price starts at Rs 29 which comes ...

"The parties will not bundle together the TV ad slot sales for all three cricketing rights availaible with the parties i.e IPL, ICC and BCCI for the balance tenure of the existing rights.The ...

Squeeze-ups on JioCinema during the IPL auction are interactive ad placements that appear in a reduced screen format, allowing brands to engage viewers without disrupting the viewing experience. These ...

The Indian Premier League (IPL) announced a shortlist of 574 players who will go under the hammer during the mega auction, ...