TAG Heuer Replaces Rolex as F1's Official Timekeeper

TAG Heuer Returns as Official Timekeeper for Formula 1
It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, the true king of the track
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.
F1 confirms new official timekeeper to replace Rolex
Starting from next season, TAG Heuer will again be F1’s official timekeeper, having previously held the title between 1992 and 2003. High-end Swiss watchmaker Rolex had been a partner to F1 since 2013. F1 is celebrating its 75-year anniversary in 2025 and will hold a first-ever joint-season launch at the O2 in London on 18 February.
This luxury brand returns to F1 as official timekeeper from 2025
TAG Heuer will take the wheel to become Formula 1's official timekeeper again starting in 2025, marking the end of the sport's partnership with Rolex, which has held the role since 2013.
TAG Heuer confirmed as Formula 1’s official timekeeper
Formula 1 has officially confirmed the return of TAG Heuer as its Official Timekeeper starting in the 2025 season.
Tag Heuer in as F1’s timekeeper as LVMH deal takes shape
Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,
Start of F1 races will look very different in 2025 with major change for first time in over a decade
Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing Rolex. TAG Heuer’s return comes as the first individual ...
PlanetF1.com on MSN13h
F1 announces return of major brand ahead of new 2025 season
Formula 1 is celebrating the return of an iconic sponsorship to its partner portfolio ahead of the F1 2025 season. TAG Heuer ...
autoevolution3d
Formula 1: Lewis Hamilton Speaks for the First Time as a Ferrari Driver
Lewis Hamilton has expressed his excitement ahead of his first season as a Ferrari driver in 2025 and will partner Charles ...
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
PlanetF1.com on MSN1h
Rosberg finds ‘never before’ seen Hamilton skill; F1 driver axe warning – round-up
Here's your daily dose of F1 news in one handy place, as we start a new week at the start of 2025 here on PlanetF1.com.
gpfans on MSN5d
Hamilton switch confirmed in official F1 statement
Lewis Hamilton ’s team switch has been confirmed in an official Formula 1 statement at the beginning of the new year. The ...
TAG Heuer returns to Formula 1 as official timekeeper
If you're a fan of Formula 1, 2025 is set to be a landmark season. After more than a decade behind the wheel of the silver ...