Russ O'Blenes, director of the engine team behind the roaring Cadillac GTP, will lead the new operation.

“There are a few Formula 1 fan girls in there as well ... “We have our very first pop-up shop to celebrate the collection this weekend. It's in collaboration with car enthusiast groups.

Formula 1’s popularity has ballooned in the U.S. since the pandemic, with Netflix’s Drive to Survive series often credited with attracting fans. Half of Formula 1 fans in the United States ...