Hamilton shares his record of the most world championships with another F1 legend, Michael Schumacher, and although the ...

Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced ...

A 2025 deal extension has been revealed within the world of Formula 1, with the official F1 store continuing to offer up to ...

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the ...

Alpine today announced a new partnership with Castore, a leading performance sportswear brand and global supplier, to produce ...

The deal comes after the sportswear maker ended its long-standing partnership with German football association DFB. It will ...

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Castore, a U.K.-based performance brand for global sports teams, on Tuesday revealed a multiyear partnership with BWT Alpine ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...