After news about trademark applications on the 'Simply Lovely' catchphrase, Max Verstappen launches a wearable collection ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Formula One owner Liberty Media on Wednesday named veteran sports executive Derek Chang as president and chief executive officer, effective Feb. 1.

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

A 2025 deal extension has been revealed within the world of Formula 1, with the official F1 store continuing to offer up to ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Castore, a U.K.-based performance brand for global sports teams, on Tuesday revealed a multiyear partnership with BWT Alpine ...

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...

Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the ...