After news about trademark applications on the 'Simply Lovely' catchphrase, Max Verstappen launches a wearable collection ...

Throughout the 2025 season and beyond, Adidas and the Mercedes-AMG F1 team will create a complete range of apparel, footwear, ...

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

Formula One owner Liberty Media on Wednesday named veteran sports executive Derek Chang as president and chief executive officer, effective Feb. 1.

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

A 2025 deal extension has been revealed within the world of Formula 1, with the official F1 store continuing to offer up to ...

Castore, the British performance sportswear brand and global supplier of sports apparel, has strengthened its presence in F1 ...

Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced ...

The Castore performance sportswear brand has expanded its presence in the motorsport sector through a landmark partnership ...

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Castore, a U.K.-based performance brand for global sports teams, on Tuesday revealed a multiyear partnership with BWT Alpine ...