Meta's attempt to lure creators to its platforms comes as questions remain over the future of its main rival in the US.

Instagram is making a host of sweeping changes in a bid to attract TikTok users as the future of that app hangs in the balance. TikTok temporarily shut down after the Supreme Court upheld a law that required ByteDance to divest its stake in the company by Jan. 19 or face a national ban.

With popular applications missing from the Apple App Store and Google Play Store in the US thanks to a ban (which looks set to be repealed by President Trump once he is sworn in), Facebook and Instagram-owner Meta has swooped in to scoop up content creators left adrift.

Instagram’s head Adam Mosseri introduced Edits, the platform’s new video-editing app. Apart from TikTok, it looks like Instagram is also trying to compete with other apps offered by ByteDance. Instagram intends to compete with ByteDance’s CapCut, a video-editing application that went offline in the US alongside TikTok.

Edits is 'hoping not just to be an editing tool but an entire full suite of creative tools for those of you who are passionate about making videos on your phone,' IG Head Adam Mosseri says.

TikTok was banned and restored within the same weekend. Find out what other apps owned by ByteDance, are in limbo below.

While TikTok already returned its US operations thanks to the massive support the incoming President Donald J. Trump pledged, CapCut is yet to be reinstated and be available on mobile app platforms.

Capitalizing on TikTok's brief absence, Instagram is seeking to entice video creators with large cash bonuses to start posting Reels.

Mosseri announced Edits the same day that CapCut, a ByteDance-owned mobile video editing software, was also banned alongside TikTok in the U.S. Sunday. "Now, there's a lot going on in the world right now and no matter what happens,

Apple said apps developed by ByteDance and its subsidiaries would no longer be available for download or updates on the US app store from Sunday.

With the shadow of a tumultuous ban still looming over TikTok in the United States, Meta is offering to pay a large sum of money to popular content creators on the "third party" social media app who join Facebook and Instagram.