The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

The outer layer of a product is what a buyer notices, touches, and experiences when choosing whether to buy it. Clever use of illustrations, colors, fonts, and packaging can capture a consumer’s ...

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

The economic downturn of recent years has brought out a slew of creative entrepreneurs who are unleashing their inner artists on websites such as eBay and Etsy. With a potential global audience of ...

Our daily lives include packaging in one way or another. It has an impact on necessities for our survival. The problem grows, though, for brands. Packaging has the power to produce a variety of ...