GPTs will make some of our skills obsolete. But many will find its true potential by not adapting to it but adapting it to ...

From left, Julian Walker, Group CEO at Instinctif Partners; Samantha Bartel, Managing Partner and CEO at Instinctif Partners ...

CFI Financial Group, an online trading provider in the region, has announced the appointment of Ahmad Khatib as Chief ...

ROSHN Group, Saudi Arabia’s leading multi-asset class real estate developer and a Public Investment Fund (PIF) company, has ...

Less than 15 per cent of local luxury buyers feel represented in current advertising and 73 per cent of luxury consumers in ...

Vibe Content Creators bridges a critical gap in the market by delivering low-cost, small to medium-scale projects without ...

Sandra George, CEO of Media World, on how the company is going to redefine DOOH with the launch of their first digital screen ...

Katch has secured clients such as Radisson Blu Hotel Dubai Deira Creek and DoubleTree by Hilton Resort & Spa Marjan Island ...

Campaign’s Agency of the Year Middle East awards shortlists for 2024 have been revealed. In its third year, the awards have ...

With Petal Ads, Lotus surpassed planned KPIs by 18 per cent and outperformed the automotive benchmark by 30 per cent. Petal ...

The IAB masterclass with Tailwind and IAS explored how high-attention metrics drive brand consideration and purchase intent.

AI-driven tools are helping us streamline processes such as inventory management, media planning, and audience targeting.