Adidas’ Fear of God Athletics has announced a new venture— a basketball team, which is joining the Atlanta-based league ...

We are thrilled to represent Fear of God Athletics in the Overtime Elite basketball league! This partnership goes beyond ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

According to Sneaker News, the second wave of the popular basketball sneaker line has gotten a release date of December 2024, and while adidas’ Samba silhouette has taken over the streets, the new ...

At the Overtime Elite Arena in Atlanta, Georgia, Sports Illustrated's Kicks on SI was on hand for an exclusive conversation ...

Jerry Lorenzo thinks his new Adidas sneakers are perfect—almost. “With the first couple of shoes,” he says, “we didn't land all the way there.” The Fear of God founder is sitting at a ...

adidas Fear of God Athletics Returns With New Footwear This Week ...

The Essentials collection, styled in a look book with Fear of God’s main collection, is meant to show the cohesion between ...

Pictures, quotes, and details from the adidas x Fear of God Fireside Chat hosted by NBA legend Matt Barnes.

Trends, highlights the brands and products that made their mark on the resale market in 2024. The company said the report ...

The black and brown look is joined by more BAPE x adidas, the return of the AJ4 “Fear,” SATISFY x HOKA and more.