Netflix’s big bet on the NFL and Beyoncé seems to have paid off. It’s not an exaggeration to say that Netflix had a lot on the line with two live NFL games on Christmas Day. It’s not just that the streaming giant paid $150 million to show the games as part of a three-year deal,

Beyoncé Knowles-Carter took the stage at NRG Stadium on Christmas Day performing the halftime show at the Houston Texans vs. Baltimore Ravens game. The 32-time Grammy-winning artist began the performance by singing "16 Carriages" while riding a white horse into the stadium.

Netflix scored a total of 65 million viewers for its Christmas Day NFL games between the Ravens-Texans and the Chiefs-Steelers.